- By: AhmedTaeha
- November 25, 2021
Wondering why your website is not able to rank on top of the search engines despite deploying every SEO technique? If your website wasn’t able to make it on top of the search engines then you’re among many of us.
Even top business models and high-quality websites are struggling to get ranked and improve their visibility. Why is that so? Because there are some common mistakes that an SEO strategist falls prey to.
If you’re not a tech geek, you can avail the best SEO services company in the USA and get your work done with desired pace and results.
Here we have compiled some of the most common SEO mistakes that you may have come across. So, let’s dive right into it, fix the errors, and let Google know that you’re back with a bang.
Targeting Wrong Keywords
The Internet is running on the right usage of keywords and provides the best results when you enter the keyword that pleases Google. Know about your audience and try using the correct keywords to avoid de-ranking to lower pages. In this case, generic keywords can bring you a lot of traffic.
Let’s take an example here. A user wants to search about content writing and he writes on Google “Content Writing”.
This means that the user has an informational intent and is keen to know more about content writing.
On the other hand, a user writes “Content Writing Services”
This means now the user is well aware of the content writing and is looking to hire a content writer. If you don’t understand the user or search intent, your site will have a hard time ranking.
Do you consider keyword stuffing as an important aspect of ranking your article or blog? If yes then you’re absolutely wrong. Keyword stuffing is manipulating or cramming high-volume keywords at random places and expecting your blog to hit the top of the search engines just because you have made use of all generic and high-volume keywords. But, that thinking is totally wrong and it causes de-ranking and makes the article useless and invaluable.
Google has changed the algorithm which has made this technique completely useless. The keyword-stuffed content can destroy the user experience and make it look spammy. Be customer-centric and not a search engine.
Creating Low-Quality Content
Curating high-quality content that complies with the user requirements is certainly a daunting task. Evergreen content requires thorough research, dedication, knowledge, and a good enough time. Nowadays, there are content creation tools accessible that are the sole reason for pathetic content. The low-quality content deserves no respect and time, as it has no user intent.
A blog must be related to the Company’s products and services, so the readers can learn about your business type and services. Google is more gravitated towards guiding people towards the correct and best possible content that converts. With that said, your content must be original and free from plagiarism otherwise SEO gets in danger.
Want everything to go smoothly? Approach a digital marketing service provider company and get the best possible solutions.
Investing on Backlinks
Here comes another big and crucial aspect of ranking on Google. Buying backlinks for your site to build credibility and rank higher is not at all appreciated by Google and Google might impose a penalty in such cases. This factor can significantly reduce the chance of ranking and ruin your site’s SEO performance. Therefore, it is a good idea to purchase backlinks from quality-oriented sites rather than buying from flagged or low-valued sites.
Not Utilizing the Google Analytics Data
Google Analytics can prove to be a goldmine for SEO fanatics, as it gives a brief overview of the site’s performance. Google Analytics tells you about traffic, user interaction, engagement, clicks, track conversions, and users behavior with your website. These things are considered important when you’re looking to rank your website. Not only this, but Google Analytics also informs you about under-performing pages and gives suggestions on how you can optimize the pages to fully function again. Without Google Analytics, the task of ranking a website certainly gets cumbersome.
If you are not aware of the SEO technicalities, let the expert SEO companies in the USA do wonders.